The Executive's Guide to Web Site Measurement & Testing... A Roadmap for Maximizing Profitability. By Phil Kemelor

Book Cover of The Executive's Guide

The Executive's Guide to Web Site Measurement and Testing features:

  • 182 pages and 15 chapters
  • 8 x 11 workbook-style format
  • More than 30 diagrams, charts, tables and checklists
  • Expanded table of contents
  • Glossary with more than 60 terms
  • Available in hard copy and PDF
  • Recommend to someone you know!

    Web Analytics Association Member

    Phil takes the information overload out of web analytics by explaining how to extrapolate and translate data into meaningful business information for the savvy, non-techie executive.

    Roger Williams, Communications Manager, eTravel
    FedTraveler.com, EDS US Government Services

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