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The Executive's Guide to Web Site Measurement & Testing... A Roadmap for Maximizing Profitability. By Phil Kemelor

Book Cover of The Executive's Guide

The Executive's Guide to Web Site Measurement and Testing features:

  • 182 pages and 15 chapters
  • 8 x 11 workbook-style format
  • More than 30 diagrams, charts, tables and checklists
  • Expanded table of contents
  • Glossary with more than 60 terms
  • Available in hard copy and PDF
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