Phil Kemelor

I have over 10 years experience in web analytics program management, as part of a 25 year career encompassing marketing, information technology, internet marketing and web usability.

I'm currently Vice President, Strategic Consulting for Semphonic, and I am the lead analyst for the The CMS Watch Web Analytics Report.

My blog about purchasing web analytics, working with vendors and optimizing the use of analytics tools can be found at the CMS Watch Web Analytics Trendwatch.

If you're new to web analytics, I suggest you consider my first book,The Executive's Guide to Web Site Measurement and Testing.

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