Web Manager's Roundtable presents
From Circus to Synchronization: Connecting the Metrics to Web Strategy & Design

Washington, DC December 1, 2006 To follow up the success of Jim Sterne's Emetrics Summit, I was asked by Julie Perlmutter, the founder of the Web Manager's Roundtable, to put together and moderate a panel for the December meeting. I thought it'd be interesting to look into the benefits of integrating Web analytics with surveys, usability studies, focus groups and interviews.

The Topics:
  • How do you make the results from metrics and testing work together?
  • How do you coordinate the disciplines to better plan a project from the start?
  • How do you apply the results to site strategy, design & information architecture?
The Panelists:
Enrique Gonzalez, User Experience Analyst, NPR
Richard Huffine, Web Analytics Manager for FirstGov,FirstGov
Mark Holmes, Sr. Creative Director,The Ocean Conservancy
Daniel Irwin, Web Manager, Corporate Mkg. & Comm., Freddie Mac
Jodi McDermott, Director, Web Analytics, InPhonic

To hear the entire session, and how the panel of experienced professionals speaks to the challenges and issues associated with synchronizing the metrics with site strategy, decision-making and development, you can download the podcast recording (MP3 format- ~73MB) made available by Ironworks Consulting, Inc.

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