Web Analytics Planning and Process

Youíre responsible for building and managing a web analytics program.
  • Where do you start?
  • Do you purchase a solution, hire a web analytics manager?
  • What other departments do you need to build cooperation?
  • What is your business case?
  • What are your stakeholdersí requirements?
Iíll work with you and your team to develop an action plan for web analytics that considers your requirements, goals, objectives, as well as resource and organizational realities. When I say ďaction planĒ Iím not talking about a document that sits on your shelf. Iím talking about resources and processes that can be used and referenced in a format that best suits your organization.

Having led web analytics programs at companies such as Bell Atlantic, and worked with organizations such as Verizon and the US Postal Service, I understand enterprise level issues and challenges, and know what it takes to be successful in these environments.

Letís chat so I can understand your requirements. Send me an email so we can set up a good time to talk.

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